Guerilla Publicity

When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable Guerrilla name.Now, at long last, Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce Guerrilla Publicity--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.This powerhouse work also includes: Inside information on how to make friends in the media; Simple ways to get others to spread the company's message; Sample press releases and media kits Guerrilla style. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.