Marketing Communications in Tourism and Hospitality

Concepts Strategies and Cases. The rapid diffusion of technology in tourism and hospitality, coupled with the fragmenting and consolidating nature of tourism and hospitality sector, has demanded an increased emphasis on the marketing communication strategies in order to meet the changing and challenging demands of modern consumers and for companies to maintain a competitive edge.Marketing Communications for Tourism and Hospitality: concepts, strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry. Using specific contemporary case studies, such as Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.