Business Publicity
Publicidad, Diseno Y Empresa/ Publicity, Design and Business
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(Overstock Books)
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The Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true.
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Complete Guide to Internet Publicity
Effective strategies for grabbing and holding an audience’s attention online. With an extremely crowded and competitive online marketplace, attracting and holding an audience is now more critical to a company’s success than ever before.
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Capital
Inside the elite investment firmThe Capital Group is one of the world?s largest investment management organizations, but little is known about it because the company has shunned any type of publicity.
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Junk Bonds
Junk bonds burst into the nation's headlines as the fastest growing and most controversial financial instruments of the 1980s. Branded with an unflattering nickname, these high yield securities were tarnished in the public eye by waves of negative publicity.
Merchant: eBooks
Advertising For Dummies®
New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way(r) to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign?
Merchant: eBooks