77 1/2 Public Relations Tips

Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR. Here are just a few of the topics covered: • How PR really works • How public relations can produce results for your business • How to avoid mistakes that can cause bad publicity • Why you need a press kit and how to develop one • How to handle an interview so that you (and your company) sound great • How to influence the analysts, partners and other core audiences you need • How to "pitch" your story so it gets picked up by the media • How to choose a PR consultant or agency • How to get the best results from your PR agency • Which resources you need to improve your PR • How to follow-up after an interview so that you get the best results • How to change your approach for different forms of media • What rules of etiquette you NEED to know