Advertising For Dummies®

New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way(r) to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums?from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should?and shouldn't?use shortcuts to save costs.Discover how toSet a realistic ad budgetDefine and position your messageIdentify and target your audienceCreate great ads for every mediumMake an emotional connectionUse 'ad speak' effectively