Marketing Communication

Sports Marketing and the Psychology of Marketing Communication

Price: $55*
(eBooks)

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

IMC, The Next Generation

Price: $39.95*
(eBooks)

Strategies for binding customers to an organization--by determining the information they want and giving it to themIn 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications.

Strategic Integrated Marketing Communications

Sale Price: $34.16*
Retail: $39.95 (14% off!)
(Overstock Books)

Marketing Communications 2007-2008

Sale Price: $33.20*
Retail: $34.95 (5% off!)
(Overstock Books)

The Fundamentals of Marketing Communications

Sale Price: $21.92*
Retail: $34.95 (37% off!)
(Overstock Books)

Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.

Integrated Advertising, Promotion, & Marketing Communications

Sale Price: $125.40*
Retail: $140 (10% off!)
(Overstock Books)

Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.