Marketing Communication
Marketing Communication
Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building.
Merchant: eBooks
Entertainment Marketing & Communication: Selling Branded Perform
Sale Price: $64.25*
Retail: $96 (33% off!)
(Textbooks)
The book, "Entertainment Marketing & Communication: Selling Branded Performance, People, and Places", by Shay Sayre (Edition: 08).
Merchant: Textbooks
Sports Marketing and the Psychology of Marketing Communication
Sale Price: $29.75*
Retail: $59.95 (50% off!)
(Textbooks)
The book, "Sports Marketing and the Psychology of Marketing Communication", by Lynn R. Kahle and Chris Riley (Edition: 04).
Merchant: Textbooks
Promotion and Integrated Marketing Communication
Sale Price: $75*
Retail: $150 (50% off!)
(Textbooks)
The book, "Promotion and Integrated Marketing Communication", by Richard J. Semenik (Edition: 02).
Merchant: Textbooks
Integrated Advertising, Promotion, Marketing Communication and I
Sale Price: $85.05*
Retail: $113.50 (25% off!)
(Textbooks)
The book, "Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package / With CD", by Kenneth Clow (Edition: 2ND 04).
Merchant: Textbooks