Sport Facility Planning and Management (Book)

Students, practioners, and scholars will appreciate the book's global and multicultural perspective and the variety of sport industry cases and examples. The book is also an excellent reference for those in business, communication, and marketing.j Fundamentals of Sport Marketing sets a new standard for sport marketing textbooks. Solidly grounded in research and the NASPE-NASSM Sport Management Curriculum Standards, the authors provide students with the knowledge needed for successful sport marketin Author/Editor: Peter J. Farmer, Rob Ammon Jr., Aaron L. Mulrooney Copyright: 1996 Binding: Hardcover Pages: 345 pp Peter J. Farmer, Ph.D. holds master's degrees in education and business administration, and received his doctoral degree from the University of New Mexico. Formerly, he was a member of the faculty and director of the sport management studies program at Guilford College in Greensboro, North Carolina. Dr. Farmer also had been chair of the Department of Exercise and Sport Sciences and founded the sport management program at Tulane University. Dr. Farmer has published materials in sport policy, facility and event management, and curriculum, and he has given presentations throughout the world. He was a member of the NASPE/NASSM Task Force that developed curriculum standards for sport management programs. Dr. Farmer's professional experience ranges from teaching and coaching at the elementary school level, national coach in track and field, television reporter, and facility manager. Dr. Farmer represented Australia in two Olympic games and was champion of the Commonwealth Games in the hammer throw. Ralph C. Wilcox is Professor and Chair, Department of Human Movement Sciences and Education at The University of Memphis. He served as Director of Sport in the Global Village: Comparative Perspectives, the 8th Biennial Confernce of the International Society for Comparative Physical Education and Sport. His current research interests include American sport and cultural imperialism in contemporary Europe, and the commodification of sport in Eastern Europe.