Write Advertising Copy
Easy Step by Step Guide to Writing Advertising Copy
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
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The Adweek Copywriting Handbook
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
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How To Write Great Copy
Copywriting is not taught in schools, or even advertising agencies, yet it is a powerful force in creating wealth, launching products, or even winning elections. But can a creative act be taught?
Merchant: eBooks